Structured Data
Scan another siteWhat This Check Covers
Detects JSON-LD schema and Open Graph metadata used by AI and rich result systems.
Frequently Asked Questions
- What is Structured Data for ecommerce?
- It is standardized code (usually JSON-LD) embedded in your HTML that explicitly tells machines what a page is about—like specifying exactly what the price, currency, and availability of a product are.
- Why do AI agents prefer JSON-LD over HTML parsing?
- HTML layouts change and are visually oriented. JSON-LD provides a guaranteed, stable data structure that AI can extract with 100% accuracy without guessing.
Implementation Checklist
- Implement standard Product schema on all product detail pages.
- Ensure critical fields (name, price, currency, availability) are populated.
- Add Offer schema to describe purchasing conditions.
- Validate your JSON-LD using Google's Rich Results Testing Tool.
Field Guide
| Field | Meaning |
|---|---|
json_ld_block_count |
How many JSON-LD script blocks were found. |
schema_types |
All parsed schema.org types from JSON-LD. |
action_schema_types |
Action-oriented schema types like SearchAction/BuyAction. |
open_graph_tags |
Detected Open Graph product-related tags. |
malformed_json_ld_blocks |
Count of JSON-LD blocks that failed to parse. |
status_code |
Homepage HTTP status used for this check. |